BTS’ V fuels new trend with pop mart’s charming Hirono figurine

BTS’ V continues to prove that wherever he goes, trends are sure to follow. This time, the spotlight isn’t on a designer outfit or luxury brand, but on a small, wide-eyed figurine named Hirono.

Also Read: BTS ARMY goes wild as V shows off ripped physique after 10kg weight loss

Hirono Becomes the New “It” Collectible

On 4 October, as V headed to Paris Fashion Week, fans couldn’t help but notice a shift in his choice of collectible. 

Dressed in an oversized checkered shirt, casual jeans, and a loosely knotted tie, his effortless style was captivating. But it was the cute keychain hanging from his brown leather bag that stole the show.

Unlike the usual Labubu figure, V’s accessory featured Hirono, Pop Mart’s latest creation. Fans immediately shared close-up shots online, sparking a frenzy. 

WTS Hirono yang di pake Taehyung V BTS Ready Thai~ pic.twitter.com/vObGcknXYA

— Liethaaaaaaaa (@lietha_jelita) October 6, 2025

Stocks on Pop Mart’s official Chinese site sold out almost instantly, and Korean shelves were cleared just as fast. Global outlets, including Forbes, hailed Hirono as “the next Labubu.”

Pop Mart quickly capitalized on the moment, partnering with CJ OnStyle for a limited-time collaboration in South Korea.

As part of the “Come On Style” event, exclusive Hirono items were made available from 17 to 26 October, further fueling the collectible’s popularity.

V Sends Pistachio Croissant Sales Soaring in Paris

V wasn’t done influencing trends. While attending the Celine Spring/Summer 2026 show on 5 October, he visited a local Parisian dessert shop, La Pistacherie, and picked up a pistachio croissant. Clips of the singer enjoying the pastry in head-to-toe Celine went viral instantly.

The croissant’s popularity skyrocketed after V’s visit, with the shop’s owner publicly thanking him for the unexpected boost in business.

Also Read: Will J-Hope visit India! Here's what the South Korean rapper replied to BTS ARMY

Looking Ahead

With BTS back in the studio following their military service, fans eagerly await the group’s 2026 album.