Bollywood Superstar Salman Khan is well known for his acts of benevolence and support for fresh faces. He is addressed as 'Bhai' and also 'Bhaijaan' for the very reason! Yet it turns out that the superstar has not turned out to be a lucky charm for the ones he helped, media reports said.
Recently, Salman launched Zaheer Iqbal and Pranutan Bahl with the film 'Notebook' but their film reportedly failed to click with the audience. Earlier, he had launched his own brother-in-law, Aayush Sharma and Warina Hussain but even their film reportedly failed to hold audience.
"Most of Salman's films have done well in recent times except Tubelight and Race 3. But the content of the films launching newcomers leaves a lot to be desired," said a trade analyst to Deccan Chronicle.
The analyst added, "A lot of Bhai's films have lacked content but did well because of his personal star power. But that has not translated in terms of the box-office as the fans have not rushed to see these films."
On the other hand, it is reported that Karan Johar has proved to be extremely auspicious for new talents.
"Salman Khan is an actor-turned-producer whereas Karan, being the son of a producer, understands the dynamics better," Deccan Chronicle quoted the trade analyst.
There is a long line of successful faces launched by KJo which include Alia Bhatt, Varun Dhawan, Sidharth Malhotra or Janhvi Kapoor.