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New Delhi: Amid the nationwide COVID-19 lockdown, etailer Flipkart and Tata Consumer Products Limited on Saturday announced enabling access to essential food and beverage products to the Indian consumers with an aim to serve the nation during the Coronavirus crisis.
Consumers can use the Flipkart platform to buy different combo packs of essential products such as beverages (Tata Tea and Coffee) and foods (Tata Sampann Spices, Pulses, and Nutri mixes) offered by Tata Consumer Products.
The distribution system is already operational in Bengaluru, and the companies plan to expand these facilities in Mumbai and Delhi in the coming week and tier II towns soon.
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"With the support of the government and local authorities, we are able to innovate unique distribution and supply chain models that enable us to serve communities in India," said Kalyan Krishnamurthy, CEO, Flipkart Group.
The Tata Consumer Company distributors who are now listed online with Flipkart Marketplace, have undergone the Flipkart training for packaging and order fulfilment and will process orders as per the standard operating procedures set by Flipkart.
Flipkart's marketplace supply chain will fulfill the orders by picking up these essentials combinations from Tata Consumer Company distributors and delivering them to customers using its extensive network of delivery executives.
"This partnership with Flipkart provides an innovative way to set up a strong alternate distribution channel through our wide network," added Sunil D'Souza, MD and CEO, Tata Consumer Products.
Flipkart on Thursday had also announced a pilot with retail chain store Spencers to introduce hyperlocal deliveries of groceries and essentials, beginning from Hyderabad.
Under this pilot project, consumers will be able to order groceries and essentials from the Spencers store on Flipkart app.
The orders will then be collected from chosen stores across Hyderabad by Flipkart executives and delivered to the customer's doorstep, the etailer said in a statement.
"We are pleased to launch this pilot with Spencers Retail to collaborate and meet the needs of consumers who are contributing to the fight against COVID-19 by staying at home," said Kalyan Krishnamurthy, Group CEO, Flipkart.
"We've built a robust tech-backed platform to offer consumers real-time insights of essentials available in their area and will ensure timely doorstep deliveries," he added.
The partnership will leverage synergies between the companies to help enable deliveries of essential products to consumers.
"In this tough environment, Spencers' partnership with Flipkart provides another platform to a larger set of consumers to seamlessly access our range of essentials who may want to use other reputed platforms/marketplaces apart from our own Spencers App to buy during the lockdown,' explained Devendra Chawla, MD and CEO of Spencers Retail.
The etailers like Flipkart and Amazon are currently working at much reduced capacity owing to manpower shortage amid the 21-day lockdown.
Ride-hailing company Uber this week announced a partnership with Flipkart to help provide essentials items to people in Bengaluru, Mumbai and Delhi.
(With IANS Inputs)
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