Big Bazaar launches outlet in Rourkela, becomes first retail chain to reach over 100 cities

Bhubaneswar: Indian retail major Big Bazaar today launched a new outlet in the Steel City of Rourkela and became the first retail chain to have its presence in more than 100 cities across the country.

To mark this achievement, the company has started ‘100 Cities Celebration’ from December 20, 2014, to January 15, 2015, at all its outlets and it will offer up to 50% discounts on various products like kitchenware, home furnishings, fashion apparels and electronics on this occasion.

Expressing his happiness over the success, company’s CEO Sadashiv Nayak said, “It is the belief in our Indian roots which has made this journey extremely fruitful. Each and every store of Big Bazaar was given birth after in-depth research about its vicinity – seamless understanding about prospective consumers culture, style of living, needs etc.”

“Our strategy has been to understand the art of doing business in India while putting in the best practices in science of retailing. This has helped us customise a complete experience for our customers. We are glad and thankful for making Big Bazaar one of the most reliable and trustworthy brand in India,” he added.

Under its huge expansion plan the hypermarket chain rolled out 17 new outlets in cities like Jharsuguda, Bhopal, Varanasi, Bokaro in last three months. Currently, the Future Group-owned company, promoted by Kishore Biyani, operates 184 outlets throughout the country offering more than 1.6-lakh mass-market product ranges under its belt.