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Mrunal Manmay Dash

Bengaluru: E-Marketing giant Amazon has introduced online pharmacy services in India that would allow consumers order both prescription-based and over-the-counter medicines.

The service will be beta tested in Bengaluru on a pilot basis and then will reportedly move towards other cities.

The move came after the drug business especially online drug business saw a major boost thanks to the Coronavirus pandemic that is yet to show any signs of abatement.

However, the All India Organisation of Chemists and Druggists (AIOCD) has warned the government against Amazon’s move to foray into pharmacy sector.

The pharmacy body has told Amazon that it is amply clear that ‘home delivery’ cannot be undertaken by any online pharmacy and entities doing so are already facing contempt of court proceedings under the laws of India, a report published in the Business Standard said.

AIOCD further said that the e-pharmacies are illegal and not recognised by the laws under Drug and Cosmetics Act and Rules there under. This space has been marred by extreme controversies, court cases and legal issues in the last few years.

As per the reports, Amazon has set ambitious plans for expansion in the world's largest democracy, where it has invested some $6.5bn (£5bn). Like rival US retailer Walmart, it sees major growth potential in the fast-growing economy of India.

Earlier, Amazon had introduced Hindi language in its interface as a language option for its users in India.

A tab on the top of its homepage displaying an icon of Indian Flag provides an option for the users to change the language to Hindi which is set at English as default language.

The move to get Amazon into the households of people, who are not so proficient in English, was welcomed by many from all quarters.

(Edited By Suryakant Jena)

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