The world may take some time to accept and adjust to a new logo of a big brand, especially when it’s quite a dramatic redesign.
When Kia decided to revamp its brand and bring its logo into the 21st century, a new problem cropped up. After it ditched the circular logo for a more flat one, people seemed to have a problem reading it on their cars.
Apparently, around 30,000 people in the U.S. are actively trying to figure out what the "KN car" actually is, every single month.
The curious occurrence was first noticed by a Twitter user, Ashwinn who goes by the username @Shwinnabego.
Ashwinn tweeted, "The new Kia logo is so unreadable that at least 30k people a month search for the 'KN car' ever since its debut." He also attached a Google search analytics pic in the tweet to prove his point.
the new kia logo is so unreadable that at least 30k people a month search for the "KN car" ever since its debut pic.twitter.com/jRj25JoAPp— Ashwinn (@Shwinnabego) November 17, 2022
According to Google Trends data, individuals in Australia, Canada, and the United Kingdom are also searching for terms like "KN SUV," "KN vehicle brand pricing," and "KN car brand electric."
This phenomenon isn't just happening in the United States. The terms "What is KN vehicle brand," "KN Carnival car," "What is KN," and "KN Telluride automobile" are frequently searched in America.
Back in January, Kia had said that the logo was intended to convey a fresh start and a change of direction for the company. "The rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence," it said in a press release.
However, the search engine giants have apparently embraced the misspelling, because if you Google "KN Car" your first result is Kia—Bing, and DuckDuckGo ranks Kia a bit lower, but still on the front page.