Next polls won’t be an INDIA Vs Bharat battle

Having announced the name of the alliance, the leaders of INDIA themselves appear to have realized the damage potential of this strange-sounding acronym as evident in the late-night decision to add a tagline “Jeetega Bharat” to limit the damage.

Next polls won’t be an INDIA Vs Bharat battle

Has the fledgling 26-party Opposition alliance played into the hands of the BJP-led NDA by naming itself the Indian National Developmental Inclusive Alliance (INDIA)? Going by the flurry of sarcastic and vitriolic comments unleashed in the public space by cheerleaders of the saffron party against the acronym, it certainly looks like the Opposition block may have unwittingly handed over an issue to the ruling coalition on a platter. Quick to pounce on this gaffe of sorts, they have been painting the alliance members as a motley crowd of elite, urban-centric, and ‘westernised’ parties that have no connection with the ‘soul’ of this ancient land and accusing them of perpetuating the colonial legacy – notwithstanding the presence of such authentic rustic sons-of-the-soil like Laloo Prasad Yadav and Mallikarjun Kharge. They have successfully posited the general elections in 2024 as an India Vs. Bharat battle.

Having announced the name of the alliance, the leaders of INDIA themselves appear to have realized the damage potential of this strange-sounding acronym as evident in the late-night decision to add a tagline “Jeetega Bharat” to limit the damage. On the other hand, the quick back-tracking by Himanta Biswa Sarma proves that even the BJP has to be wary of harping on this point too much and without due deliberation. Having tweeted that “Congress for India, Modi ji for Bharat”, the Assam Chief Minister had to hastily delete the tweet when the Congress pounced on Sarma’s inadvertent indiscretion to claim that the ‘truth’ (that Congress stands for India) had come out!