Techie’s candid post about struggles of running a startup in India sparks debate

For many, leaving a cushy Rs 48 lakh-per-annum job in the US might sound unthinkable. But for one Indian techie, the dream of entrepreneurship was worth the risk. He quit his high-paying remote job to start a D2C (direct-to-consumer) brand in India, a journey that brought both profits and plenty of hard-earned lessons.

From Dream Venture to Daily Struggles

In a Reddit post titled 'Skip India,' the entrepreneur shared the realities of building a business from scratch in India. Despite scaling his D2C venture to over Rs 2 crore in annual revenue while remaining profitable, he described the experience as 'a constant struggle.'

“Everyone wants a piece of commission from you to run something or offer something,” he wrote, adding that delayed corporate payments, unreliable logistics, and bureaucratic red tape have been major hurdles.

Also Read: Woman’s candid post on ‘Lack of Appreciation’ at work sparks debate

The Customer Challenge

While offering discounts helped boost orders, it also brought a new problem: demanding customers. “People want to place an order at 9 am and expect it to be delivered by 5 pm,” he said. Frequent customer calls and unrealistic expectations often strained operations.

Legal compliance and auditing requirements further added to the complexity. “Running a business here feels like navigating an endless maze,” the post implied.

Looking Beyond Borders

Though his Indian venture remains profitable, the techie revealed plans to shift focus to a new US-targeted app, one already showing encouraging results.

Reddit users responded with empathy and realism, agreeing that while India offers opportunity, the system often tests one’s patience. For this techie, the entrepreneurial dream isn’t over, it’s just moving to a different timezone.

Disclaimer: This is user-generated content from social media. OTV has not independently verified the claims and does not endorse them.