Op-Ed: Why No One Heard of "Hello Arsi" Before?

“Hello What?” most Odias must have wondered after hearing/reading/knowing about “Hello Arsi”, the Odia film that bagged as many as three National awards, including one for the best dialogue, at the National Film Awards announced last Thursday. No one seemed to have a clue about the film while it was in the making. Budding filmmaker […]

Hello-Arsi1

“Hello What?” most Odias must have wondered after hearing/reading/knowing about “Hello Arsi”, the Odia film that bagged as many as three National awards, including one for the best dialogue, at the National Film Awards announced last Thursday. No one seemed to have a clue about the film while it was in the making.

Budding filmmaker Gurujee Swetachandan spoke for many Odias when he, in a Facebook post the day after, said; "Hello Arsi" - a film got made and won award, but I had no 'prior' idea about its existence. Even I heard title of such an Odia film today. Why? Why I have no knowledge about its making, the crew involved, its content?