BMW Korea has revealed a collaboration with Samsung to launch a Galaxy S23 Ultra ‘BMW M Edition’ mobile phone.
However, it will be available to 1000 customers only.
As per a Top Gear report, the special-edition smartphone comes with a die-cast package paying homage to the 1986 E30 M3. There is also a hard-cover phone case which has the bonnet and vertical kidney grille of the latest-gen M3 embossed on it.
Seven detachable roundels that celebrate BMW performance division's 50th anniversary are also included in the package with the Galaxy S23 Ultra BMW M Edition. The roundels can be taken off the multi-key ring that is also included in the package and attached to it.
Additionally, the smartphone has BMW Vantage pre-installed, a BMW Lifestyle Membership App that grants access to the numerous brand experience events. Moreover, each buyer will receive a "Starter Pack Voucher" for the BMW Driving Centre, where they can receive instruction from qualified instructors on safe driving techniques and other skills.
When the S23 Ultra BMW M Edition is switched on, there’s a dedicated ‘booting’ video with a three-colour stripe logo, and an M-specific theme screen.
Pre-orders for the exclusive phone have already begun in Korea, with its official release said to take place on February 17, 2023.