Odisha Elections 2024: Why 'Odia Asmita' is becoming a big poll issue

For the first time since the state was formed as a language-based independent state in 1936, language, literature and culture are going to dominate the poll narrative. 

Odia Asmita

Prime Minister Narendra Modi in his interview with a national news channel and Union Home Minister Amit Shah and the party’s National President JP Nadda in their speeches at public meetings have mentioned that the Odia language and Odisha’s asmita (pride) are under threat. This has now created ripples in state politics and is quickly snowballing into one of the biggest poll issues in Odisha. 

The state was formed as a language-based independent state in 1936, and since then, it is for the first time that language, literature and culture are going to dominate the poll narrative.