Men’s Hockey World Cup: Odisha's avidity has a lesson for other states 

By sponsoring the hockey team, the Odisha government has paved the way for the people of the state to look at hockey as their own sport.

FIH Odisha Hockey Men's World Cup 2023

The state of sports in India, other than cricket, has always been a matter of serious concern. While the country has the wealthiest cricket board and an undue influence in world cricket administration in general, other sports remain largely obscure and unpopular. 

In the last five years, there has been some change in this. India’s performance at the Summer Olympics in 2020, while not ideal, received much adulation from the larger public. The gold-winning track and field athlete Neeraj Chopra was catapulted to a kind of fame that few non-cricket sportsperson can claim. In the meantime, the Indian field hockey team also received much support and attention from the general public after winning Bronze. This happened despite many structural difficulties that the hockey team faced.