TV
A growing number of young Indians are turning away from fast-paced urban living and rediscovering the charm of rural life. The global "cottagecore" aesthetic, characterised by a simple, nature-connected lifestyle, is being reimagined in the Indian context by millennials and Gen Z professionals seeking mental peace, sustainability, and work-life balance.
Rural Settlements Attract Remote Workers
In Odisha, regions such as Koraput, Daringbadi and Balangir are seeing increased interest from remote workers and young entrepreneurs looking to settle in quieter surroundings. Affordable land, clean air, and the potential to cultivate organic farms or homestay ventures have made rural life more attractive. While some are relocating permanently, others are choosing seasonal stays or hybrid setups.
Technology Enables Lifestyle Shifts
Experts note that this movement is fuelled by post-pandemic burnout and a rise in remote work opportunities. With technology making it easier to stay connected professionally, more individuals are exploring lifestyle changes that prioritise wellness over wealth. Social media platforms also play a role, with cottage-style decor, DIY crafts, and rural retreats gaining traction online.
Economic and Cultural Impact
The shift is also giving a boost to local economies. Traditional weavers, farmers, and artisans benefit from the demand generated by new settlers and slow-living tourists. Government incentives for agro-tourism and rural entrepreneurship are further supporting this reverse migration.
As this trend grows, there is a visible cultural exchange underway — where urban youth bring digital literacy and innovation, and rural communities share sustainable practices and indigenous wisdom. Cottagecore in India is no longer just a visual trend but a lifestyle choice rooted in mindfulness and mutual growth.
