Brand value of celebrities keeps on changing every year based on their performances in their respective fields and their involvement in other activities like fashion shows, award functions, and charity. Usually, the brand value of a celebrity who has seen massive success the previous year sees a jump.
However, it was quite a surprise when in 2022, the brand value of none other than Ranveer Singh, the Bollywood superstar who faced maximum failures apart from Akshay Kumar in recent times saw a jump. Importantly, he surpassed former Indian cricket captain Virat Kohli to claim the top spot with a brand value of $187.1 million.
Apart from Ranveer, only three other celebrities have brand value scores above $ 100 million.
Ranveer, Virat, Akshay Kumar and Alia Bhatt
These are the top four Indian celebrities who have a brand value score above $100 million. The Kroll's Celebrity Brand Value Report says that Virat Kohli has a brand value of $176.9 million, Akshay's brand value is $153.6 while Alia Bhatt is the only girl with a brand value above $100 million which is $102.9 million.
Deepika Padukone is in the fifth spot with a brand value score of $82.9 million. Deeps have been in the limelight for Pathaan's blockbuster success, unveiling the FIFA trophy and introducing Nattu Nattu at the Oscars a few days ago.
Other celebrities who are in the top 10 include MS Dhoni, Amitabh Bachchan, Sachin Tendulkar, Hrithik Roshan, and Shah Rukh Khan.
Allu Arjun and Rashmika Mandanna debut on Kroll's list
The surprise entry in this report is that of the Pushpa: The Rise lead pair Allu Arjun and Rashmika Mandanna. The movie has made both these Southern stars household names across the country. And this has certainly enhanced their brand value which is why Bunny and Rashoo have grabbed the first and second spots on the Most Valued celebrities from South India list respectively.
Interestingly, both these actors have got an entry in this list for the first time. Others who are also a part of the top 5 include Samantha Ruth Prabhu, Mahesh Babu, and Ram Charan.