Britain beckons rich Indian tourists

London: Britain is launching a new marketing campaign to attract affluent Indian tourists by promoting some of the country`s luxury resorts and destinations.

VisitBritain, the nation`s tourism agency, has teamed up with the airline Emirates in the new campaign that primarily targets well-off 35-55 year-olds in China, India, UAE and Singapore.

VisitBritain earlier this month announced it had to withdraw all marketing campaigns from 14 countries as a result of the government`s spending cuts.

The main attraction of the campaign will be some of the "great luxury experiences" that can only be found in Britain, many of which are built around the nation`s tradition.

As part of this, VisitBritain and Emirates are featuring a number of high-end hotels and fine-dining restaurants, which are being promoted to the target groups.

"Britain is already regarded by many of the international jet-set as the original home of luxury, thanks to our traditions and history of service," said Laurence Bresh, director of marketing, VisitBritain.

"Whether these visitors have a passion for rubbing shoulders with the British elite at Royal Ascot, shopping at Harrods, taking a journey on the Orient-Express or a stay at the May Fair London, we have many luxurious experiences just waiting to be enjoyed."

VisitBritain sources said that Britain had some great luxury experiences that can only be found here, many of which are built on centuries of tradition.

The multi-channel campaign showcases the very finest luxury products and experiences that can be had not just in London but across Britain.