Market conditions and customer needs are ever changing and brands that adapt and innovate have more possibility of success. Let's check out some popular brands that have changed their strategy and become successful.
Instagram: Initially, Instagram was Burbn, a location-based app intended for check-ins and sharing plans with friends before shifting to photo sharing.
Facebook: Originally developed for Harvard students as a social networking platform, Facebook later expanded to Ivy League universities and eventually spread across the globe.
X: Started as Odeo, a podcasting platform before becoming Twitter and now X as a microblogging site.
Pinterest: Before blooming as a visual bookmarking site that features organizing and sharing images and videos, Pinterest was a mobile shopping app called Tote.
PayPal: Initially started as Confinity, a Palm Pilot cryptography company, it became a major digital payment platform.
Netflix: It started as a DVD rental service provider before becoming a giant streaming platform.
Slack: Slack was first developed as an internal communication tool for Tiny Speck, a gaming company, before becoming the famous workplace messaging app.
YouTube: Was first a video dating app with the slogan ‘Tune In, Hook Up, before becoming a video-sharing platform.
Nokia: Nokia was a Finland-based paper mill company that transitioned into telecommunications and mobile phones.
Starbucks: Initially was a small coffee bean retailer later transitioning into coffeehouse chains with the introduction of espresso bars.
IBM: Originally was a punch card tabulating machine manufacturer before shifting to software and computer services.
Groupon: It was started as a social activism app called The Point before becoming Groupon promoting local businesses with deals for a certain time.
Wrigley Company: Originally a soap and baking powder manufacturing company it later shifted its focus to chewing gum production.