‘Modi Ka Parivar’ seems to emerge as the new poll plank of Bharatiya Janata Party (BJP), ahead of the Parliamentary elections. This comes after Lalu Yadav’s slanderous 'no family' attack on Prime Minister Narendra Modi and the latter giving a counter saying that the whole country of 140 crore people is his family. PM Modi’s ‘Mera Desh, Mera Parivaar’ pitch has found a strong connect not just among party workers but also top ministers and party brass. From Home Minister Amit Shah to Defence Minister Rajnath Singh to BJP President JP Nadda to party’s national vice-president Baijayant Panda, scores of top ministers and leaders updated their X bio with ‘Modi Ka Parivar’ title. Political analysts believe that this is bound to give BJP, a strategic advantage over rivals in the 2024 elections.