It seems Alia Bhatt’s recent ad for a jewellery brand has not gone down well with Kangana Ranaut. The 'Thalaivii' actress took to Instagram and called Alia out for appearing in the commercial advertisement that questions the tradition of 'Kanyadaan'.
In the commercial, Alia's character, a bride, is seen wondering if women were 'paraya dhan' (someone else's wealth) meant to be given away to a man during 'Kanyadaan'. The bride (Alia) then declares at the end, "Kanyadaan nahin, kanya maan” (Don't give away your daughter as a gift; give her respect).
After coming across the advertisement, Kangana put up a long post on her Instagram account, highlighting the importance and history of 'Kanyadaan' in Hindu culture. Kangana, who is known for her bold and fearless statements, accused the jewellery brand of engaging in "anti-Hindu propaganda" and also asked her followers to seek a ban on the advertisement.
In the caption, Kangana wrote, "Humble request to all brands... don't use religion, minority, majority politics to sell things... Stop manipulating naive consumers with shrewd divisive concepts and advertising.
" In another Insta post, Kangana explained more about the Hindu marriage traditions. "Don't become a pest who loves to abuse and condemn Hinduism just because it is the most tolerant religion" – captioned Kangana.
Video Editor: Surendra Pradhan
Producer: Diptyranjita Patra