IPL 2016 reaches massive 297 million viewers in third week

Mumbai: The ninth edition of the Indian Premier League (IPL) has reached viewership of 297 million in its third week itself.

Sony Max, Sony Six and Sony ESPN -- part of Sony Pictures Networks India -- the official broadcasters of the cash-rich domestic Twenty20 tournament, drew audiences in large numbers in the third week of the T20 cricket tournament after 25 matches.

IPL with 927.4 GVM is 234 percent better than the second most viewed channel in prime time at an all-India level, and with 676.2 GVM is 203 percent better than the second most viewed channel in HSM.

Markets that grew in the third week are Mumbai, Rajasthan, Jharkhand, West Bengal, Madhya Pradesh, Gujarat, Maharashtra.