Bhubaneswar: In a bid to promote handlooms and boost demand for the traditional Saree, members of the ‘Six yards and 365 days,’ a Facebook campaign run by a group of women, have launched its Odisha Chapter.
The campaign that aims to support weavers and encourage women to wear Saree on regular basis was launched at a special function in Bhubaneswar today.
Wearing Sarees, large numbers of women from all walks of life attended the function. Members of the campaign held discussions on the significance of Saree and initiatives to be taken to promote the same during the event.
The Facebook campaign which has more than 24,500 members so far was initiated by Sunita Budhiraja. The members in the age group of 20 to 70 post their photographs in the group wearing various Sarees like Bandhni, Kanjeevaram, Banarasi, Venkatgiri, Ikat, Sambalpuri, Bomkai, Khandua, etc on regular basis.
The initiative was launched on August 15, 2015.