TV
The startup culture in India has witnessed remarkable growth over the past decade, reshaping career aspirations for many. However, Edelweiss Mutual Funds CEO and Shark Tank India Season 3 judge Radhika Gupta issued a warning against the alluring “startup romance.”
In a post on X (formerly Twitter), she cautioned aspiring entrepreneurs warning that “there is now an increased air of ‘startup romance’”.
The term, startup romance, refers to a growing trend in many countries, especially India, where many youngsters aim to start their entrepreneurial journey simply by being attracted to the luxury showcased by successful entrepreneurs on social media.
Sternly emphasizing to her followers “Don't fall for it,” she highlighted the stark realities of startup life. Running a business often means painful execution, tight budgets, challenging working conditions, constant rejection, difficulties in hiring and retention, pressure to generate revenue at any cost, and prolonged uncertainty, which social media does not showcase.
ALSO READ: Possible to earn 15 LPA salary without degree in India? Viral post says yes, lays down easy steps
Her statement sparked a debate on social media, with some supporting her view and others disagreeing. One user shared, “Absolutely right. Social media fails to paint the truth and youngsters bite the bait.” Another noted, “If 5% of startups succeed, 95% fail, and people need to know that, but it is their personal choice.”
ALSO READ: Startups have potential to contribute $120 billion to India’s GDP by 2030
However, her insights shed light on the tough journey many entrepreneurs face, urging caution and a realistic view of startup life even as India recorded many unicorns emerging in the past year and several of them going on to become leading industry players.
