'Only Rs 55!' Bengaluru coconut seller mocks online stores with apt ad

Businesspeople come up with creative thoughts to boost their business. From international brands to local street-side shops, one can find competition everywhere. The last few years have witnessed immense growth of online stores transforming the retail landscape. There are several reasons for people to be inclined towards e-Commerce platforms, a few reasons include convenience, wider selection and competitive pricing. However, recently a picture of a coconut seller is going viral in which he has mocked online stores with an apt ad taking a dig over the pricing of coconuts.

Online stores often offer lower prices due to reduced operational costs. However, this coconut seller in Bengaluru mocked the leading e-commerce stores in India like Zepto, Big Basket and Blinkit with a witty ad.

The picture shows a representational image of a coconut seller at a retail counter. The witty ad is seen hanging at his coconut stall.

The ad reads: COCONUT PRICE

ZEPTO- 80/-

The picture shared by Peak Bengaluru has gone viral and sparked mixed reactions. Moreover, the post has also raised questions on how e-commerce affects retail businesses.

While netizens praised the coconut seller's innovative marketing idea as a bold statement against the growing dominance of e-commerce, others expressed concerns over the rising prices of essential commodities like coconuts, both online and offline.

Moreover, this jab has also sparked online discussions about how rapidly e-commerce services affect local vendors, who face tough competition.