TV
OYO, a major player in India’s hospitality sector, is currently in the eye of storm after an indecent advertisement comparing itself with God. The ‘indecent’ ad by OYO has affected the sentiments of several religious groups who have called for its boycott.
The ad, which appeared in a prominent Hindi newspaper, has spread widespread criticism.
The ad that started it:
The controversy started after an ad was released in a popular Hindi Newspaper. The half-page reads, “Bhagwan Har Jagah Hai, Aur OYO Bhi (God is everywhere, And so is OYO). This comparison between the omnipresence of God and OYO has spread outrage, leading to a social media frenzy.
Boycott call on Social Media:
“The new way of marketing is just to degrade Hindu sentiments and you will get massive negative marketing. Just don't do business with companies that dare to offend Hindu sentiments,” shared a user.
Likewise, another user shared, “OYO has attacked Hindu faith! Where did they get the guts to compare themselves to God? Apologize immediately and remove this ridiculous ad, otherwise OYO will be protested in every city! Hindus will not remain silent now! #BoycottOYO”
“Insult of Hindu faith will not be tolerated! OYO has done dirty marketing by comparing with God. Apologize immediately, otherwise Hindu society will not delay in teaching it a lesson!” shared another user.
OYO Logo Hurting Sentiments:
On the other hand, the real meaning of OYO has only further added to the fire. During an interview, OYO founder Ritesh Agarwal stated that the two Os was inspired by Lord Jagannath and symbolized his eyes while the Y represented its nose. His remarks have now resurfaced, further fuelling outrage.
Meanwhile, OYO is yet to comment in this regard.
