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Meta has introduced new features to its WhatsApp Business app, aiming to help businesses connect with their customers in innovative ways.
These updates offer potential benefits to entrepreneurs, small business owners, and marketing professionals.
Creating Ads within the App
The updated WhatsApp Business app now allows businesses to create Ads directly within the app, available on both Android and iOS.
This feature enables businesses to generate custom Facebook and Instagram Ads without requiring a Facebook account.
By simplifying the Ad creation process and making it accessible with just an email ID, businesses can easily reach potential customers on various platforms.
Paid Messages
Alongside the Ad creation feature, WhatsApp Business has introduced a paid message feature.
This enables businesses to send paid messages directly to users within the app.
By utilising this functionality, businesses can efficiently connect with a larger audience, increasing the likelihood of generating valuable leads and conversions.
Pricing
WhatsApp Business provides various pricing options tailored to different business requirements.
Currently, the platform offers a monthly allowance of 1,000 free service conversation messages.
These new features are being gradually rolled out to WhatsApp Business users worldwide and will soon be available to all users.
