Meta, which owns Facebook, Instagram and WhatsApp, among other products and services, is known for integrating features from competing apps.
They are now working on a new app called 'Project 92' to directly compete with Twitter, bringing the battle to the microblogging platform.
Meta executives, last week, delighted employees by showcasing a preview of their upcoming Twitter rival during a companywide meeting.
According to The Verge's obtained preview, Meta once again exhibits its talent for seamlessly incorporating features from different social media apps into its own platforms.
This innovative approach has already brought functionalities like Reels, inspired by TikTok, and Stories, influenced by Snapchat, offering users a comprehensive and enjoyable experience within Meta's ecosystem.
Rumours of a Twitter Rival
Rumours about Meta's intention to develop a rival to Twitter have been circulating for a while.
Recent reports indicate that the company is making significant progress towards turning this idea into reality, generating excitement within the social media industry.
Meta's Twitter competitor aims to deliver a user experience that feels familiar.
The app will allow users to log in using their existing Facebook or Instagram credentials, eliminating the need for a separate account.
Users will be able to express their thoughts using a Twitter-style prompt and engage with others through features like (likes, comments, and re-sharing).
Meta's upcoming Twitter-like app will feature threaded conversations for organised discussions.
It will integrate Instagram's account system, ensuring a seamless user experience.
It is learnt that Meta is in talks with influential figures to attract users. It aims to build a well-managed and trustworthy platform, unlike recent concerns with Twitter.