BCCI invites tender for national team's lead sponsor rights

BYJUs, which had cut down on its branding, had a USD 35 million deal for the most visible space on the Indian men's team jersey the front.

BCCI Secretary Jay Shah

The BCCI invited tender applications from interested business houses for national cricket team's lead sponsorship rights after Ed-Tech major BYJUs left the scene at the end of the last financial year.

BYJUs, which had cut down on its branding, had a USD 35 million deal for the most visible space on the Indian men's team jersey the front.