The long wait for the Geographical Indication (GI) tag for Kendrapara’s famous sweet ‘Rasabali’ eventually ended on Tuesday. The prestigious tag has been received from the Geographical Indication Registry of India, giving a boon to the confectioners preparing and selling ‘Rasabali’.
As the long-awaited news broke the people of Kendrapara in particular and of Odisha in general started celebrating.
Kendrapara Misthanna Rasabali Sangha had been fighting for GI tag for ‘Rasabali’.
While ‘Rasabali’ has been synonymous with Kendrapara, the sweet is a part of the Odia tradition. Of the 56 types of items, called Chhapan Bhog offered to Lord Jagannath and his siblings in Puri Srimandir, ‘Rasabali’ is one of them. The sweet is also offered at Baladevjew temple in Kendrapara.
Notably, the above-mentioned Sangha first demanded GI tag for the mouth-watering delicacy in 2021. Later, a delegation from Odisha led by former Rajya Sabha Member Subash Singh met Union Minister Piyush Goyal and submitted a memorandum demanding GI tag for the sweet.