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The World Consumer Rights Day is observed across the globe every year on this day (March 15) to raise awareness about consumer rights and ensure that buyers are protected from unfair trade practices. As a consumer, knowing your rights is the first step toward safeguarding yourself from fraud, misleading advertisements, and defective products.
Let’s delve into the most important rights every consumer should know, ensuring they don’t get cheated in the marketplace:
Right to Safety
Imagine buying an electric appliance that catches fire due to poor wiring or consuming food that has harmful chemicals. Consumers have the right to safety, which means products and services must be free from hazards and meet quality standards. Always check for ISI, FSSAI, or AGMARK certification on products to ensure they meet safety guidelines.
Right to Be Informed
Many people fall victim to misleading advertisements or hidden charges. The right to be informed ensures that you have access to accurate details about a product, including its price, quality, ingredients, and expiry date. For example, if a product claims to be ‘100% natural’ but contains artificial preservatives, you can take action against false advertising.
Right to Choose
Imagine a situation where a shopkeeper forces you to buy a specific brand instead of allowing you to compare products. The right to choose ensures that consumers have a variety of options at competitive prices without being pressured into buying a particular product or service.
Right to Be Heard
If you ever face an issue with a product or service, your complaint should not be ignored. The right to be heard guarantees that consumer grievances will be addressed by customer care services, consumer courts, or regulatory bodies. Many brands have dedicated helplines, and online shopping platforms offer return and refund policies to protect buyers.
Right to Seek Redressal
Suppose you buy a defective mobile phone, but the seller refuses to replace or repair it. The right to seek redressal allows you to demand compensation or replacement through consumer forums or legal action. India has Consumer Dispute Redressal Commissions (NCDRC, SCDRC, DCDRC) where consumers can file complaints against unfair practices.
Right to Consumer Education
Many consumers fall victim to fraud because they are unaware of their rights. The right to consumer education ensures that consumers are informed about their legal protections and how to take action. Various organizations, including consumer rights groups and government agencies, conduct awareness campaigns to educate people.
How to Protect Yourself as a Consumer?
- Always read product labels and check for expiry dates.
- Insist on bills and receipts for every purchase.
- Be cautious of fake discounts and misleading ads.
- Use consumer helplines (like the National Consumer Helpline in India – 1800-11-4000) to report complaints.
- If cheated, file a case at consumer courts under the Consumer Protection Act, 2019.
By knowing your rights, you can ensure fair trade practices, quality products, and protection against fraud in the marketplace.
