Expo Celebrating Age to tap market of senior citizens

Mumbai: Banks, insurance companies and corporates would tap senior citizens as their target market during the forthcoming `Celebrating Age` expo.

Today banks, insurance companies and corporates are increasingly looking at senior citizens as their target market to take advantage of the enormous investment opportunity presented by this section, Vision India MD Janaki Venketraman said in a statement here.

All the major insurances, banks and corporates are planning to tap this market at `Celebrating Age` an expo on active retirement, from September 1 to October 21 in all major cities of India, Venketraman said.

The event is being organised by Vision India, in association with the International Longevity Centre India Chapter and supported by International Federation on Ageing (IFA), the Silver Innings Foundation and Association of Seniors Living in India (ASLI).

It will be held in Bangalore on September 1 and 2, followed by other cities like Pune (Sept 8-9), Mumbai (Sep 15-16), Ahmedabad (Sep 22-23), Goa (Sep 29-30), Chennai (Oct 6-7), Hyderabad (Oct 13-14) and Delhi (Oct 20-21).

The expo will also organise exhibition of products and services in the fields of banking, insurance, health and wellness, integrated townships with senior friendly homes and others.