Video of Sushant Singh Rajput's 'doppelganger' goes viral, netizens say 'shame on you'

Actor Sushant Singh Rajput, who left the world at a young age, continues to be remembered and missed by his family and countless fans on social media every day. With his iconic performances in various films, Sushant holds a special place in the hearts of many.

However, amidst the remembrance and admiration, a disturbing trend has surfaced on social media, where some individuals are using AI tools to exploit Sushant Singh Rajput's image for their own gain.

An Instagram user donim.ayaan1513 shared videos on his handle wherein he used AI tools to look like the late actor Sushant Singh Rajput. 

The influencer pretends to be the doppelganger of the late actor and creates videos of the actor's songs. 

Recently, one of his videos went viral on Instagram and the AI-generated content bears an uncanny resemblance to the late actor, stirring mixed emotions among netizens.

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A post shared by donim_aYAAn1513 (@donim.ayaan1513)

While some were emotional and amazed after seeing the actor’s image being bought alive, others found it deeply unsettling and inappropriate to use AI and fake it out for the content.

One of the users commented below and wrote, “U look like Sushant Singh Rajput,” while another wrote, “Power of AI.” A third user chimed in and wrote, “"All his posts are AI-generated... Stop doing this... Shame on you for exploiting him for likes.” Another wrote, “This is a stark reminder of how AI can be misused and may become more dangerous in the future.”