At a time when fans across the globe are celebrating Thalaivar Rajinikanth’s latest release with grandeur, distressing news has emerged for the makers of ‘Jailer.’ Within a few hours of Jailer’s theatrical release, the movie directed by Nelson Dilipkumar has been illicitly distributed on the internet.
Enthusiastic viewers of the Rajinikanth-led movie have been effusive in their praise for the film. It was evident that the favourable word-of-mouth would inevitably translate into impressive box office returns for ‘Jailer. Even a Japanese couple from Japan came to Chennai to watch Jailer.
However, an unforeseen obstacle has surfaced that could potentially cast a shadow over its box office performance.
The unauthorized online leak of ‘Jailer’ poses not only a setback for the filmmakers but also a detriment to the entire Tamil cinema fraternity. Kollywood has yet again delivered a resounding success this year. However, as it appears, piracy might loom as a substantial obstacle for ‘Jailer.’
In a remarkably short span since its release, the Rajinikanth-starrer has already surfaced on various social media platforms. This premature exposure of the much-eagerly awaited film has prompted the creators to consider appropriate measures against piracy.
In the post-Covid era, enticing audiences to theatres has become even more difficult for filmmakers. Against this backdrop, a project like ‘Jailer’ was poised to draw substantial crowd to cinemas, buoyed by the wave of positive feedback. Unfortunately, the illicit online distribution of the movie threatens to undermine not just the creators' efforts but also the collective stakeholders who stood to benefit from its triumph.
Hopefully, one can only hope that the online leak will not cast a shadow on Jailer's theatrical trajectory. Additionally, many fervent fans were eagerly anticipating Rajinikanth's return to his former glory, and preliminary reviews suggest that the online leaks may not substantially compromise the film's theatrical performance.
For the unversed, Jailer boasts an ensemble cast featuring actors like Ramya Krishnan, Vinayakan, and Tamannaah Bhatia. Furthermore, esteemed acting icons from various corners of the nation are slated to grace the production.