Superstar Shah Rukh Khan, the Badshah of Bollywood or lovingly called ‘King Khan’ by his fans is truly a king indeed. The Romance King featured on Burj Khalifa for the 4th time. He is the only actor in the world to achieve this feat.
On Wednesday evening, SRK lit up the Burj Khalifa, in a brand campaign for Burjeel Holdings, UAE’s biggest private healthcare operator.
Notably, the ‘Kal Ho Naa Ho’ actor is the brand ambassador of the Burjeel Holdings group, that owns at least 39 hospitals and medical centres under the Burjeel, Medeor, LLH, Lifecare and Tajmeel brands both in the UAE and Oman.
The campaign video was screened on the world’s tallest building. In the video, we can see SRK narrate the inspiring journey of the healthcare group.
SRK begins the 1:10 minute video with tribute to the UAE’s heroic martyrs at the national and cultural landmark of Wahat Al Karama. Later, in the video, SRK also showcases the iconic Sheikh Zayed Grand Mosque and the group's flagship facility, Burjeel Medical City.
The Musical Fountain at the Burj Khalifa played the music from Shah Rukh Khan’s ‘Om Shanti Om’ first and later the Burjeel Holdings’ campaign featuring King Khan was displayed on Burj Khalifa!
The campaign video was directed by Prashant Issar, who also directed the Dubai Tourism campaign also featuring Shah Rukh Khan.
“We are proud to launch the campaign with superstar Shah Rukh Khan. It symbolizes Burjeel Holdings’ ambition to become a global leader in healthcare based out of a country that has inspired the world with its fascinating growth story,” said Dr Shamsheer Vayalil, Chairman of Burjeel Holdings.