The pair of Hrithik Roshan and Siddharth Anand has delivered two big hits-Bang Bang and War. Naturally the expectations for their upcoming aerial action flick Fighter that also stars Deepika Padukone and Anil Kapoor is very high. Apart from sleek direction and crisp editing, one of the big features of Sidharth Anand’s projects is masterly planned marketing.
And the same brain is now being put to use now that Sidharth Anand is planning for a 50-day marketing plan for Fighter. Now that the makers have completed the shooting for Fighter last month, there is a deep discussion for the way the 50-day marketing campaign can be planned. As is the norm nowadays, the campaign will kick off with a teaser probably scheduled to launch in December’s first week around December 5.
Already the movie has moved into the post-production phase and both Hrithik Roshan and Sidharth are keen to come up with a smashing first communication that will leave the audience wanting for more. Noteworthy is the fact that the teasers of Hrithik Roshan and Sid’s both collaborations-War and Bang Bang have been trailblazers and had set the right anticipation and momentum for the movie to become a big hit.
And this time too the plan is the same. The idea is to offer a sneak peek into the world of Fighter and keep the audience on edge through different content pieces weaved intelligently and which will be dropped at regular intervals in the form of posters, teasers and trailer. The Music album is expected to set the tone as each of the song is going to be different steeped in celebration, patriotism, romance and emotions.
Since Hrithik and Sid’s earlier movies had chartbuster songs as well as some remarkable dance movies Fighter too will have some scintillating dance numbers and a few iconic steps that will make the song immortal. So from December which is usually the party season to January team Fighter will be cleverly laying down its marketing plan as one after the other the Vishal Shekhar songs will come out.
All set to release on January 25, the team will try to catch the fervour of Republic Day celebration and patriotism as the flick has Indian Air Force in the backdrop. Importantly, since Duggu and Deeps are collaborating for the first time, the movie already has an altogether fan base hooting for it.