The Academy of Motion Picture Arts and Sciences has granted special powers to Twitter users to vote for their favourite film for the 94th Academy Awards, reports Variety.
Twitter will be able to vote on their favourite film of 2021 by tweeting the title along with #OscarsFanFavorite and #Sweepstakes.
As per Variety, the winning film based on the votes submitted at the Academy's website, will then be revealed during the Academy Awards broadcast, which is set to be held on March 27. The vote will count for any film, even if it did not receive a single Oscar nomination and the users can vote up to 20 times per day.
The voting period will be open from February 14 to March 3. In addition, three Twitter users who cast their votes will be selected for an all-expenses paid trip to Los Angeles to present an Oscar award at next year's award show.
Meryl Johnson, the Academy's vice president of digital marketing, in a statement accessed by Variety, "We're thrilled to partner with Twitter to help build an engaged and excited digital audience leading up to this year's ceremony.
"The Oscars are an opportunity to bring people around the world together through their shared movie love, and through these activations social media users around the world now have more opportunities to engage with the show in real-time, find a community and be a part of the experience in ways they've never been able to before", the statement further read.
In addition, Another Twitter contest where voters can decide on their favorite movie moment of 2021, will run from February 24 through March 3. Users can vote using #OscarsCheerMoment. The winning scenes will be showcased during the Oscars with fan tweets.