Meta brings new monetisation tool for Facebook creators

The company said creators must be eligible for in-stream ads in their content to access the tool.

Meta brings new monetisation tool for Facebook creators

Tech giant Meta has introduced a new monetisation tool -- Music Revenue Sharing -- that allows creators to use licensed music from popular artists in their Facebook videos and earn a share of in-stream ad revenue. The company said creators must be eligible for in-stream ads in their content to access the tool. They will receive a 20 per cent revenue share on eligible videos, with a separate share going to music rights holders and Meta.

"We are introducing Music Revenue Sharing on Facebook, making it easier for creators to monetise their videos that use licensed music from popular and emerging artists like Post Malone, Tove Lo, Grupo La Cambia, Leah Kate, Bicep and more," the company said in a blogpost.