General Motors pauses paid advertising on Twitter under Musk

The decision by General Motors to stay away from paid advertising on Twitter came as Musk tried to quell fears about the future of advertising on the platform via an open letter.

General Motors

General Motors has temporarily paused paid advertising on Twitter, as the automaker wants to understand the direction the micro-blogging platform will take under Elon Musk.

It's still unclear what percentage of GM's total advertising budget is meant for Twitter.