Dealer Satisfaction Study: Kia, Honda 2 wheeler top FADA’s list

Kia in four wheeler segment and Honda Motorcycle & Scooter in two wheeler segment topped the Dealer Satisfaction Study 2022 undertaken by the apex auto retail body, Federation of Automobile Dealers Associations (FADA).

As per the study, Korean car maker, Kia Motor India remained the top original manufacturer overall in the country meeting dealer expectations as well as topping the chart for mass market passenger vehicle manufacturers. Hyundai Motors India improved its performance by 119 points to end at number 2 behind Kia.

In the two-wheeler space, HMSI retained its top spot from last year while Hero MotoCorp continued to hold second place in 2022. Royal Enfield jumped several notches to bag the third spot in the 2-Wheeler Mass market segment, improving by 151 points over its last year’s performance.

In the luxury passenger vehicle market Volvo displaced Mercedes-Benz from the top of the ranking while Eicher Motors retained its top position in the commercial vehicle segment.

Commenting on the release of the study, FADA President, Manish Raj Singhania said, “FADA’s Dealer Satisfaction Study 2022 continues to examine the health of the relationship between Auto Dealers and their OEM’s post the covid era. The overall improvements seen across all value chains demonstrate the significance of conducting this annual study in identifying & addressing relevant issues that are critical to strengthen the partnership between the two stakeholders."

"While we welcome the efforts shown by OEMs in improving key issues related to sales, delivery & after-sales, dealers continue to expect higher transparency in matters related to dealership viability and a fair & balanced business policy,” Singhania added.

The study was conducted using a self-administered web-based questionnaire, wherein, the link for the survey was sent to all Auto Dealers (Members as well as Non-Members) across all OEMs.

The Dealers were then invited to access the survey and fill in their responses. The study link was open between July and August and more than 2000 dealers responded to the survey. Dealer Principals participated from all regions of the country, ensuring a wellspread geographic coverage for the study. The data was cleaned, and 1905 valid responses were analyzed after checking for validity and completeness, Said FADA in a statement.