Friday Night Productions, a venture of students at Indian School of Business, is all set to debut in the hindi film industry with "Buddha in Traffic Jam," a mainstream political thriller, based on the life of a business school student Vikram Pandit.
"It is always believed that business students have nothing to do with film making. But right from marketing and raising money for the film to its promotion and publicity classifies as a job of a business management student. Also, we are no less in creativity," Ravi Agnihotri, one of the student members of Friday Night Productions told PTI.
With a star cast that includes veterans like Anupam Kher and Pallavi Joshi, along with actors Arunoday Singh and Mahi Gill, "Buddha in traffic jam" went on the floors in February this year.
"We have not just raised the money for the film but have also ideated upon the script. We were working over the project since June last year," informs Agnihotri, who further says that his journey has been great so far.
"We look at film making as a business, which is profitable and sutainable as it has a great entertainment value," adds Agnihotri.
In the trend set by blockbusters like "Rang De Basanti" and "3 Idiots" to highlight a social issue in the set up of college, brimming with youth, "Buddha in Traffic Jam" brings to celluloid the problems of intellectual terrorism, contemporary naxalism and political nexus in the backdrop of a college set-up.
The story of Vikram Pandit, a student of the Indian Institute of Business, reflects different problems faced everyday by the deprived in India. Vikram offers a modern day solution to all of these nuiances.
Directed by "Chocolate" fame Vivek Agnihotri, "Buddha in Traffic Jam" film, says the students presents a radical business model that can effectively replace stagnant policies to deal with the socuial, economic and political problems in the country.
Working with veterans like Anupam Kher in their very first film is like a dream coming true for the students like Agnihotri.
"Anupam Kher said yes to the script the moment he heard it, without even enquiring about the money. He is so excited about the project," says Agnihotri.
The cast of the film is residing at hostel campuses of the Indian School of Business to get a feel of the student life to portray it better in their respectives roles.
With "Buddha in traffic jam" veteran actress Pallavi Joshi is not just making her comeback into hindi film industry, but also working with her director husband Vivek for the first time.