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Audiobooks gaining popularity in Indian markets

(image) New Delhi: For their ability to reach out to people who cannot read and for those who want to multitask in modern day busy lifestyle, audiobooks in India are slowly getting popular, though the industry is still in its infancy.

Audiobooks have been popular among children but now famous books and novels are being converted into this format for adults too.

"Audiobooks are more effective than other type of books. The listener feels connected and the learning and understanding is more in an audiobook than a normal book," says Abhilash R, Business Development Head, audiobooksindia.com, an online portal for audiobooks.

"You can not read a book while jogging but you can listen to a book. Audiobook is like a companion. It`s also called university on wheels," adds Abhilash.

Apart from targeting the people who can not read, audiobooks can also be handy for older people whose eyesight keeps getting worse with age. Also, they are environment friendly as they do not use ink and paper.

"The element of narration, music and drama make an audiobook interesting than reading a normal book. Its a new experience which will revolutionise the market in future," says Kunal Pancholi, co-founder of reado.com, a company dealing in audiobooks.

Though there is much talk about ebooks but audiobooks are more effective, specially for learning and suitable to today`s hectic lifestyle, says Pancholi.

About a month ago, reado.com test launched the current bestseller, "The Immortals of Meluha" by Amish and "The Art of War" by Sun Tzu as audiobooks at various stores in India.

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