SBI top officials’ deepfake videos in circulation; bank issues alert for customers

State Bank of India (SBI) has issued an alert regarding deepfake videos featuring its top officials being circulated on social media, falsely promoting investment schemes. The bank clarified it does not endorse such schemes and cautioned the public against falling prey.

SBI

SBI

time

The State Bank of India (SBI) has issued an alert informing that deepfake videos of its top management officials are being circulated on social media with ill intentions to cheat people.

In an official post on X, the bank said, “State Bank of India cautions all its customers and general public that Deepfake Videos of its Top Management are being circulated in Social Media that claim launch of or support to some investment schemes.”

The bank further said that such Deepfake videos attempt to advise people to invest their money in some schemes, through use of technological tools.

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“We clarify that SBI or any of its Top Officials do not offer or support any such investment schemes promising unrealistic or unusually high returns,” it said.

While appealing people to exercise caution, SBI said, “Members of the public are, therefore, cautioned against engaging with and falling prey to such deepfake videos circulated over Social Media.”

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What Is Deep Fake Video?

Deepfake videos are highly manipulated digital creation in which artificial intelligence is used to superimpose someone's face or voice onto another person's body, often creating hyper-realistic and deceptive content. These videos can be used to spread misinformation, manipulate public opinion, or create fraudulent media for malicious purposes.

As technology advances, deepfake videos are raising significant concerns over privacy, security, and ethics. Experts warn that their potential to deceive the public, especially in political or social contexts, highlights the growing challenges in verifying the authenticity of online content.

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