The success of movies decides the fate of stars in B-town. Gone are the days when just the name of the director, banner or the lead hero was enough to draw an audience to the box-office. Nowadays, the competition is so tough that the stars have to plan a proper promotion strategy with the production house and PR agency to ensure that the message about the movie reaches the target audience.
From launching songs, trailers, and teasers on social media and internet to appearing on television and web shows and even at public events, today’s way of promoting a movie is a lot extravagant and overwhelming than what it was almost a decade ago. Generally, sharing messages about the movie is quite common with short clips and dance sequences revealed in the trailer.
Sara Is Making Her Character Famous
In her upcoming movie, “Love Aaj Kal 2” with Kartik Aaryan Sara Ali Khan is playing the character of Zoe, an independent girl who wants everything –love, career, name and stylish lifestyle. Apart from sharing the trailer of her movie on social media handle, the “Kedarnath” actress has now approached a unique way of promoting her character of Zoe.
She has shared a couple of BTS pictures from the movies giving out different messages. In one of the pictures, Sara is wearing a black top and blue jeans. In the post, she says, “Some people are black and white” indicating the stubborn as well as lovable nature of Zoe and tags it as #working women which say the careerist approach of Sara’s character in “Love Aaj Kal 2.”
https://www.instagram.com/p/B7ySIz2pOrK/
The next picture shows her sipping coconut water and the message encourages her fans to copy Zoe and keep themselves hydrated. In a way, through these posts, Sara is introducing her character, Zoe, to her audience so they know what to expect when they go to watch “Love Aaj Kal 2” in the theatres.
https://www.instagram.com/p/B7znOvdp2cB/