Kim Kardashian to launch Millions of Milkshakes

(image) Dubai: US reality TV star Kim Kardashian is set to open a milkshake bar here following a deal between its founder and Dubai-based Emirates Hospitality.

The 30-year-old `Keeping Up With the Kardashians` star and her mother Kris Jenner will create their signature shakes at the launch of Millions of Milkshakes on October 14, the company said in a statement.

The Dubai opening by Emirates Hospitality will be the first franchise outside of the United States. The Millions of Milkshakes concept allows customers to design their own milkshake with over 50 toppings to choose from.

“I am so excited to be working with Millions of Milkshakes and Emirates Hospitality to launch my very own signature shake in the Middle East and I can`t wait to introduce it to my fans in the UAE,” Kardashian said in the statement.

She joins a long list of Hollywood actors, musicians, and athletes who have tried or created shakes at Millions of Milkshakes including Miley Cyrus, Pamela Anderson, David Beckham, Leonardo DiCaprio, Reese Witherspoon and the Jonas Brothers.

The two original Millions of Milkshakes in Westfield Culver City and West Hollywood, California, already have a huge following.

Milkshakes founder Sheeraz Hasan, the media mogul behind Hollywood.TV, said, “It is an honour to be working with Emirates Hospitality for the launch of Millions of Milkshakes in the UAE.I`m always on the lookout for unique business concepts and it is my mission to bring successful brands to the UAE that will really appeal to the people living and visiting the region.”

“After witnessing the huge success of Millions of Milkshakes in the US, I was very keen to bring the concept to my home country,” said Emirates Hospitality chairman Aldaba Saif Al Darmaki.