At a promotional event of the movie on Friday at a mall in suburban Mumbai, Farah was accompanied by three alien characters of the film. "It is the strategy that we, UTV Motion Pictures and Akshay Kumar have decided that we will do out-of-box promotions for this film. We don`t want to promote the film in a regular way like going on city tours, doing events and all that...", Farah told reporters here.
"It is a very different film. We want to do different kind of promotion. Aliens go with the movie. And it is new thing...at least it is a different concept," she said.
`Joker` is about a village called Paglapur which lacks basic facilities like water and electricity. No one is ready to solve the problem so in order to attract attention Akshay Kumar creates drama involving aliens.
The film produced by UTV Motion Pictures, Farah Khan and Shirsh Kunder`s production company- Three`s Company and Akshay Kumar`s company-Hari Om Entertainment, releases on August 31.