"I love technology...I consider myself geek`s fantasy. Any new gadget in the market and I need to have one," Priyanka told reporters at the event here.
Explaining about DDB, she said, "The DDB is so simple...its like a file, its like a folder where I can put all my memories in one. All information is digitalised and comes in one TV."
"It was impossible for me not to be associated with this. Everything is digitalised today...it is a part of progressive evolution of technology," she said. Priyanka has been brand ambassador of various technology related products like Nikon, Nokia and others.