Tata Motors launches special edition of Zest at Rs 7.53 lakh

Mumbai: Automobile major Tata Motors on Monday said it has introduced a special edition of its compact sedan -- Zest Premio -- with 13 new features.

According to the company, the new vehicle's starting price has been fixed at Rs 7.53 lakh for the diesel version (ex-showroom Delhi).

As per Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors: "With more than 85,000 happy customers, Tata Zest has proven to be a loved brand and with this new special edition Zest, we expect to strike a new chord with the young and aspirant customers."

"We will continue to gauge changing customer preferences and keep introducing new features in our best-in-class products to give our customers enhanced value offering."

The company added that the new vehicle is equipped with "1.3L, 4 cylinder, BS IV Quadrajet, common rail, turbodiesel engine, putting out 75PS power and 190 Nm torque".