Rising Non-alcoholic drinks market

Bangalore: The non-alcoholic beverage market in India is likely to reach Rs 11,000 crore mark by 2015, industry body ASSOCHAM said today.Growing at a CAGR of about 20 per cent the non-alcoholic beverages sector is currently pegged at Rs 6,000 crore, according to a study on `Opportunities in Indian Non-Alcoholic Beverage Market` by The Associated Chambers of Commerce and Industry of India (ASSOCHAM).

"The domestic consumption of non-alcoholic beverage currently stands at about 17,500 crore litres and is likely to cross 35,000 crore mark by 2015,? said D S Rawat, Secretary General of ASSOCHAM while releasing the findings of the study. The non-alcoholic beverage industry includes carbonated beverages, sparkling beverages, still beverages like distilled water, fruit juices, fruit based drinks, energy and sports drinks, sodas, hot beverages like tea and coffee and other drinks that have no alcohol content.

ASSOCHAM analysed return on sales, investment, expenses, turnover and working capital management ratios and interacted with representatives of about 70 companies operating in the non-alcoholic beverage segment. "Emerging wellness trends, higher expenditure for healthy lifestyle by India?s rising middle class and overall strong domestic economy are certain key factors driving the non-alcoholic beverage market in India," said Rawat. Coca-Cola, Pepsico, Parle Agro Pvt. Ltd., Dabur and Godrej are certain leading players in the domestic non-alcoholic beverage circuit, highlights the ASSOCHAM study.

Carbonated or the aerated drinks account for about 30 per cent of the total non-alcoholic beverage market.The segment is currently estimated at about Rs 1,800 crore, while the fruit drink segment is estimated at about Rs 1,200 crore and the energy drink market at Rs 600 crore.