IT firm Asus to open 100 stores next year

Mumbai: The Taiwan-based IT firm Asus today said it aims to be one of the top three players in the country in the next two years and towards this it will launch 100 branded stores over the next year. Sounding bullish about the domestic market, Asus Technology India Country Head for System Business Group Alex Huang told PTI here that "in two years we should be one of the top three players in this country with a market share of around 15 percent".

The company currently enjoys a market share of 5 percent in the domestic 4.5-million pieces laptop segment. In 2012 calendar year, the firm also expects to increase India`s contribution to global sales to 8 percent from the current 5 percent. Asus India, which registered revenues of Rs 800 crore in 2010, had earlier told PTI that it expected to double its revenues to Rs 1,600 crore in 2011. Globally it is eyeing a revenue of USD 15 billion in 2011 against USD 10 billion in the previous year.

The company today launched its seventh store in Thane near here and Huang said they will add 100 stores next year. "Our expectation is that we want to open 10 stores every month from next year. We are expecting that at least 100 Asus branded shops are done in the next year."

The company also plans to double its workforce next year to 400. Asus, which had recently launched its tablet Transformer, will also launch another tablet with the 3G version next month, Huang said.

When asked if the company would set up a manufacturing facility in the country, Huang said, "right now the first stage is warehouse and service centre. After the business grows here, we can consider for manufacturing unit."

The firm expects its service repairing centre to be ready by next year to provide after sales services to its customers. Asus sells motherboards, graphics cards, mobiles, laptops and netbooks in the domestic market.