BMW to launch 1,000cc bikes
According to Kachalia, the auto major is aiming to sell over 50 motorcycles by the end of this year. "We have already sold 39 bikes so far and our target is to sell over 50 bikes by December. The demand for superbikes is growing here and we want to tap the opportunity," Kachalia said. BMW sells six 1000 cc plus models in the country –the R1200R, S1000RR, R1200GS, K1300, K1600GTL and the HP2. These models are priced at Rs 18 lakh onwards. "All our models have a good demand, but our three models- the S1000 RR, R1200 GS, the K1600GTL–have better demand. Our all bikes are above 1,000 cc and in the price range Rs 18-25-lakh," he said.
BMW had earlier planned to piggy-ride the Munjals-promoted Hero Motors with the launch of a mid-sized single cylinder motorcycle. However, despite a positive market study, the project was shelved as the company found the domestic superbikes to be too small at that time.