'No 10-minute delivery' as centre flags safety concern for gig workers

Major quick commerce companies have reportedly begun moving away from the much-publicised “10-minute delivery” promise following the intervention of Union Labour Minister Mansukh Mandaviya, amid growing concerns over the safety of delivery partners. Multiple media reports on Tuesday said the move reflects the Centre’s firm stance on protecting gig workers from undue workplace pressure.

The shift follows a series of discussions held by the Labour Minister with senior officials from Blinkit, Zepto, Swiggy and Zomato. During these meetings, Mandaviya reportedly urged companies to eliminate rigid delivery timelines, cautioning that aggressive time-bound promises could endanger riders and compromise road safety.

According to the reports, the companies assured the government that delivery-time guarantees would be removed from advertisements, branding material and social media platforms, indicating a broader rethink in how quick commerce services are positioned.

Triggered by Gig Workers’ Strike

The Centre’s intervention came in the wake of a nationwide gig workers’ strike on December 31, 2025. Delivery partners across platforms raised concerns over low pay, unsafe working conditions and the pressure created by strict delivery deadlines. Riders warned that fixed timelines were forcing them to take risks to meet targets.

Sector Under Growing Scrutiny

India’s quick commerce and food delivery sector has expanded rapidly, with Swiggy valued at around $11 billion and Zomato commanding a market capitalisation of nearly $28 billion. However, platforms that built their branding around ultra-fast deliveries have faced increasing scrutiny over worker welfare.

Regulatory Momentum Builds

Government oversight of the gig economy has also gained pace at the state level. Rajasthan led the way in 2023 with a dedicated law for gig workers, followed by Karnataka and Jharkhand, while Telangana is exploring similar legislation.

Balancing Growth and Protection

While the gig economy has boosted employment opportunities, including for women, the Centre’s latest push signals a clear message: growth must not come at the cost of worker safety. As policy frameworks evolve, the focus remains firmly on ensuring safer and more sustainable working conditions for delivery partners.