Baidu launches platform for advertisers, publishers in India

New Delhi: Leading Chinese language internet search provider Baidu on Thursday launched its advertising network "DU Ad Platform" for advertisers and publishers in India.

Baidu’s “DU Ad Platform” provides advertisers with intelligent targeted ads and publishers with efficient monetisation solutions, the company said in a statement.

It can serve advertisements to over one billion people in both emerging and developed markets around the world.

“Advertisers and publishers have different needs and we want to make it work for both sides,” said Tim Yang, general manager of Baidu India.

“Baidu has extensive experience in big data and cloud computing. This expertise was a huge asset for us to build our ad platform and help advertisers find the right customers. We’re really excited to finally bring it to India,” he added.

To ensure efficient ad delivery, Baidu has set up local servers in key markets and has incorporated cloud technology into the platform.

According to a 2015 study by Deloitte, total mobile ad spend in India was estimated to have reached between $70-80 million, with a year-over-year growth rate of roughly 70 percent.

“We know that lots of publishers have trouble balancing monetisation and user experience and we think we have great solutions for them,” Yang added.